Vobile, a provider of video content identification and management services, and Youku.com Inc., a Chinese Internet television company, announced that they have begun offering copyright holders increased protection against copyright infringement through upgrades to their video fingerprinting system.
According to a release, the update to Youku's copyright identification management platform comes on the heels of the company's agreement with major Hollywood studios regarding content protection. In addition to Youku's proprietary copyright screening system, now videos uploaded to Youku will be simultaneously checked against the VideoDNA Database (VDDB) developed by Vobile, an international provider of fingerprinting technology. The new platform provides unrivalled accuracy, and can generate fingerprint information for videos in a matter of minutes and compare them to existing fingerprints within less than a second.
"Youku has acquired content rights at an unprecedented rate over the past year," said Youku Chairman and CEO Victor Koo, "and we intend to continue working with media content providers to make sure that we offer the richest range of licensed video content. We are serious about maintaining good relationships with our partners, and to that end we will continue to offer rights-protection measures that equal or surpass industry standards."
As a founding member of the China Network Copyright Committee, Youku has led the way for Chinese companies in protecting content creators' rights online. The company now continues its tradition of respect for copyright by partnering with Vobile, whose technology can identify copyrighted content even in cases where uploaders have deliberately tampered with the video or audio to reduce identifiability, thus offering an additional layer of protection for studios and rights holders, the Company said.
"Vobile worked with Youku to integrate its technology into the site's existing framework," said Youku CTO Leo Jian Yao. "The seamless integration between our systems means that Youku can check uploaded content against our own databases in parallel with Vobile's. We will be updating our fingerprint databases every day through our partnership with Vobile, ensuring that our systems are up to date at all times. Respect for intellectual property rights is every bit as important to us as it is to our content partners, and we will continue to develop and strengthen our copyright protection measures in the future."
"Vobile has provided its industry-leading VDNA content identification and management services to partners around the world," said Vobile founder and CEO Yangbin Wang. "We're excited to work with Youku in close partnership and help Youku ensure that it provides licensed, high-quality TV and film content to the world's largest Internet market."
More information:
www.vobileinc.com
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